By: Jeunesse San Juan and Francis Beltejar
Photos By: Redfox Computers
UNPUBLISHED NEWS FEATURE
MANILA-- Y
ou might think that China provides for almost all of our consumer needs. But that was until a Filipino businessman named Andy Te started exporting laptops to the trade central of the world. For more background information about Andy Te, read the Globe Telecom's feature about him here.
Andy Te is the owner of electronics distributor AsianTech, where RedFox laptops are exported to China and sold in a concept store in the Guangzhou district. The store recently opened and displays selected models from the Wizbook, Razor, and Optima lines of laptops. RedFox is the first Filipino-owned brand to export computer systems to China.
Humble Beginnings
The computer venture had its humble beginnings in its factory located at down south Rosario, Cavite in the year 1998. RedFox first focused on the assembly of mother boards and video cards before AsianTech’s partnership with AMD that provided them with microchip sets geared for the gaming market. With the complete set of computer parts, Andy Te established his own PC brand. RedFox Singapore was established in the year 2004, and just by the beginning of 2010 RedFox China is braced to take the challenge of the China market. Now, the company employs about 300 workers that whip up to 500 computers units a day for local and international sale to countries like Taiwan, Singapore, and just recently, China. “We import most of our components and we assemble them here in the Philippines. We ship them to China and other countries,” says Michael Mondragon, the sales and marketing vice president of RedFox Technologies. He also adds that choosing the Philippines as the manufacuring base gives them the flexibility in running its local operations since they do not have to go out of the country.
The Foreign Demand
The company has a strong marketing analysis team that helps the company debut in the global market. The company also employs research and development (R&D) team to keep up with the competition. The team comprises of exports from all around the world that go in and out of the Philippines, depending on where the brand is available. With this, they have produced their own gaming desktop computer called the Vengeance Evo that contains a controller and the Wizbar, their own innovation in to PC Wii gaming.
“We need to be ready for a surge in foreign demand,” says Mondragon which is why the company is geared up to double the size of the original plant in Cavite. Other Chinese regions have already expressed their interest in the import of RedFox products, but the next target of the company for overseas expansion is Australia.
Filipino Quality
RedFox also emphasizes strong image promotion and aggressive marketing efforts by opening their first Philippine concept store at the SM City North EDSA Cyberzone October last year that is manned by their own computer specialists. It also implements a stable after-sales service that earns the company awards in and out of the country for four year running. Aside from the concept store, RedFox also sponsors gaming tournaments and appears in radio shows to talk about their latest products.
By the beginning of the year 2010, RedFox also launched its new line of products at Crown Plaza Galleria Mall in Ortigas. View the details here. The launch included the latest
line of products for laptops and desktop computers like the Deskpod, Ultima, Vengeance Evo, and RDX V7/V8, which are Intel-based models that are targeted for the corporate market. For the list of product prices, click here. According to Marvin Gamalinda, the product manager of RedFox, their computers are equipped with the new Windows 7 operating systems that justify the innovation of the brand. RedFox is also the first to announce the integration of USB 3.0 in their personal computer products. The USB 3.0 could “transfer files ten times faster” than the USB 2.0 Mondragon said.
As Mondragon stressed out in a press interview, “Filipinos have world-class talents. They just need an opportunity to make use of those skills.” And that is precisely what Andy Te and the rest of the RedFox team are doing: providing opportunities for Filipinos to be part of something that is known globally.